Last year may have been the summer of the hard seltzer, but 2020 has shown the drink was more than a passing fad. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. Bud Light Beer is also brewed with malted rice. (Jacob Pucci | jpucci@syracuse.com)Jacob Pucci. And people love the effervescent offerings. (Jacob Pucci | jpucci@syracuse.com)Jacob Pucci. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of carbs. Hard seltzer is categorized as a flavored malt beverage (FMB) within the broader beer category, but Nielsen said in June that less than 10% of its consumers think of it as a type of beer. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. Alcoholic seltzer: Everything you need to know about summer 2019's buzziest drink. This isn't your standard seltzer or soda water poured over vodka or gin. Bud Light with a delicious, citrus twist. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. Hard seltzer is still in a rush-to-market phase, and though Bud Light Seltzer may be the most significant new player, it’s but one of dozens of new brands: Nielsen predicts the players to double in 2020 alone. Most common beers have a good amount of alcohol. We also compared Bud Light’s strawberry to White Claw’s raspberry. Bud Light Seltzer is joining the battle for spiked seltzer supremacy. Craft beer brewers, including California-based Golden Road Brewing and Connecticut's Two Roads Brewing Company, have hopped on the hard-seltzer train. It’s a branding arms race, as beverage companies try to break away from the pack with new flavors, fresh fruit infusions, sports partnerships, and alternative sources of alcohol. A Spiked Seltzer Beverage with Widespread Appeal. "The female sex is always the first to pick up the better-for-you products. Both big-name brands and craft brewers alike continue to experiment with and expand their hard-seltzer offerings. Sugar: 0 grams. There’s even a Four Loko hard seltzer that boasts a whopping 14% ABV. Hard seltzers have been tearing it up these days. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. Brewed smooth for the perfect night out. They are portable, low-alcohol and appeal to … Their seltzers come in black cherry, lemon lime, strawberry, and mango. The short answer: kind of. That’s similar to many brands of … Last update: 12-21-2020. Here’s the biggest question: Is it any good, and how does it compare to White Claw, the current biggest seller in the rapidly growing hard seltzer market? Hard seltzer is made like a beer, but instead of barley or another grain, brewers use a sugar base, which allows the drink to be gluten-free. Spiked Seltzer is 6% alcohol, and the company describes it as "clean and clear without the sugary sweetness of wine or the heaviness of beer." So what's the appeal of hard seltzer that has made it more than a flash in the pan? Brewed smooth for the perfect night out. The Bud Light Seltzer vs. White Claw taste panel: (left to right) Don Cazentre, Charlie Miller, Jacob Pucci and Katrina Tulloch.Sarah Gambell, What’s the best winter/holiday beer? We're not so sure. Three of the four varieties were made by both brands. Lemon Lime: Bud Light Seltzer vs. White Claw. This is the primary reason behind calling this masterpiece ‘light’. Verdict: An imperfect comparison, but a clear winner. The new Bud Light Platinum Seltzer is available in three flavors: Blood Orange, Wild Berry and “Citrus,” which makes one wonder what kind of fruit they think a blood orange is exactly. The judges described it as “medicinal” and “fake” and it lacked the pleasant fruity aromas of the Bud Light. Ginger Hultin, registered dietitian with the Academy of Nutrition and Dietetics and owner of ChampagneNutrition, told USA TODAY there are upsides to hard seltzer compared with other alcoholic drinks. Today's Top Stories ... Like many of the other hard seltzer options on the market, this new Bud Light seltzer is five percent ABV and 100 calories per can. All rights reserved (About Us). Bud has launched a new seltzer. Bud Light Seltzer is already a fan fave, and the brand just gave people a reason to love them even more: Platinum Seltzer, a boozy drink with a higher ABV than the original. The hard-seltzer landscape changed rapidly between 2014 and 2019, he says. Bud Light Peels . OZ 0g of Protein per 12oz. Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. “It’s like you went into a strawberry patch and picked a berry,” judge Don Cazentre added. They tend to have fewer carbs than beer and less sugar than cocktails. Nielsen reported in June that sales of hard seltzer quadrupled year-over-year. We pitted Bud Light Seltzer against White Claw in a head-to-head taste test to find the best. It's easy to have a few (or day-drink with) since they don't make you feel as heavy and bloated," she said. "I watched as five ladies ordered five vodka sodas one after another for their lunch," he said. Shop our collection of Signature Bud Light gear, from streetwear to tailgate essentials. Bud Light Seltzer. Jacob Pucci finds the best in food, dining and culture across Central New York. Buy Now. Today, Anheuser-Busch added to the list with the launch of Bud Light Platinum Seltzer. Buy Now. Buy Now. Early on, the hard-seltzer buyer gender split was about 80% female and 20% male, Shields said. Which seltzers shined, and which seltzers fizzled flat? Bud Light. He launched SpikedSeltzer in November 2013. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. Bud Light Seltzer launches Monday. Bud Light with a delicious, citrus twist. Willie's Superbrew, a regional craft seltzer, claims to be the first brand to have put out a seasonal seltzer with its pear and cinnamon flavor. Bud Light Seltzer vs. White Claw. The brand knows "taste preferences will continue to evolve," said Smirnoff brand director Krista Kiisk, so it plans to launch a new variety pack of zero-sugar had seltzers in the coming months. We tasted a dozen to find out, 10 Upstate New York pumpkin beers, ranked. Yes. Bud Light Seltzer Review. "I spent most of 2012 formulating, and batching ... to get to something clean and low-sugar with 5 to 6% alcohol," he said. (Bud Light Facebook) Author: WTHR.com staff Published: 11:21 AM EST November 7, 2019 Updated: 3:30 AM EST November 8, 2019 INDIANAPOLIS (WTHR) — The results are in and hard seltzer is in high demand. "I’m a regular beer drinker who also consumes way too much (nonalcoholic) seltzer, so hard seltzer is a natural fit for me," he said. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. "One potential benefit of a hard seltzer is that they often don't have a high amount of added sugar," Hultin said. Note to readers: if you purchase something through one of our affiliate links we may earn a commission. In 2012, Shields sat at a bar in Westport, Connecticut. Lafavore said he is happy that it's low in carbs and calories with an alcohol-by-volume similar to beer. They are portable, low-alcohol and appeal to … Anheuser-Busch . White Claw raspberry: This is a perfectly fine beverage, but after drinking the Bud Light strawberry, everything is going to be a letdown. Now, we have hard seltzer offerings from Corona, Press, Social Club, Nauti, Nude, Kona, Smirnoff, Vizzy, Henry's and Corona. (Jacob Pucci | jpucci@syracuse.com)Jacob Pucci. Spiked slushies: Beer, hard seltzer and spirits take center stage in summer's coolest drink trend, Jake Kirsch, vice president of innovation at Anheuser-Busch, said spiked seltzer is “the biggest thing to happen in beer since ‘Light.'". Opting for America’s native spirit is … Subscribe to syracuse.com. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to 5% alcohol content in them. © 2020 Advance Local Media LLC. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer … White Claw: The flavor was described as “crisp and clean”, while others called it “hollow” and “thin.” To its credit, it was more easily identifiable as mango. ABV: 4.2% Maha, which the website … ABV: 4.5% Made with real fruit juice, all-natural ingredients, and… Each contains 100 calories, 1 gram of sugar, … judge Katrina Tulloch asked. (Jacob Pucci | jpucci@syracuse.com)Jacob Pucci. Some of the most common questions we get — from folks newly diagnosed with type 1 or type 2 to the longtime diabetes veterans — are about alcohol consumption. Who knows what summer 2020 will bring. You can't go to a grocery store, liquor store or socially distanced backyard barbecue without seeing a can of hard seltzer. Anheuser-Busch is debuting its own hard seltzer in 2020. Honestly, I kind of bewildered myself with this one. Type keyword(s) to search. SIGN UP HERE, Thanks for visiting Syracuse.com. OZ Sugar 3g Per 12 FL. Bud Light Seltzer Lemon Lime; While the Gin Rickey is more common these days, the original iteration likely contained some form of whiskey. Earlier this year, Bud Light got in on the hard seltzer game (its parent company Anheuser Busch also produces hard seltzers from Bon & Viv and Natural Light) with this 100 calorie version. Bud Light seems to be betting on more spiked seltzer mania. Buy Now. The judges: syracuse.com | The Post-Standard food and dining writer Jacob Pucci; beer, wine and spirits writer Don Cazentre; features writer Charlie Miller and multimedia journalist Katrina Tulloch. Hard seltzer is also not new. Made with real cane … Please consider supporting our work. He noted the appealing combination of fizz and alcohol, the clean flavor profile and the relative low-calorie nature of a vodka soda. Bud Light Seltzer and regular Budweiser both clock in at 5 percent ABV, but the seltzer has 45 fewer calories and nine fewer grams of carbs. Bud Light: When it comes to cherry-flavored beverages, there’s really just one question: does it taste like cough syrup? Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. It’s a clear sip filled with the bubbles you’ve come to expect from hard seltzers. Unquestionably good hard seltzer. Bud Light: This seltzer had a rounded, full fruit flavor—even if it didn’t taste a whole lot like mango. "If you compare that to a cocktail made with regular cola/soda, juice or simple syrup, it could be a lower-sugar option.". Part of the appeal of hard seltzer is that it's considered a healthier option. Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. Men eventually fall into line," he said. Black Cherry: Bud Light Seltzer vs. White Claw. Facing declining sales for its workhorse, Bud Light, Anheuser-Busch InBev (ABI) has leaned hard into seltzer, with Bon & Viv Spiked Seltzer, Natural Light Seltzer, and now Bud Light Seltzer, which was in development for 18 months. Alcohol content in beers on normal. Bud Light Seltzer . It’s definitely the worst out of White Claw, Truly, and Bud Light, that’s for sure… although I taste tested Four Loko’s hard seltzer yesterday on the YouTube channel and it was absolutely disgusting. Indeed a premium experience. Despite using just “natural flavors,” they were somehow able to mimic the flavor of a whole strawberry—bright, clean and refreshing and tasting nothing like those strawberry bonbon candies found strictly in the home of grandparents. " Spiked seltzer is having a moment. I finally got a chance to try the Bud Light Seltzers a couple weeks ago and have come to the conclusion that they deserve to rank up there with White Claw. Bud Light Seltzer takes the crown. Bud has launched a new seltzer. The latest, Bud Light Platinum Seltzer clocks in at 8% alcohol-by-volume and is a boozier option geared toward cocktail enthusiasts, said Andy Goeler, vice president of marketing for Bud Light. Bud Light Seltzer is made from cane sugar and natural fruit flavor. Cider. … The beer conglomerate hopes the recognizable Bud Light brand will give it an edge in the rapidly growing segment of the alcohol business. Buy Now. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. Smirnoff offers several flavors of hard seltzer, including Raspberry Rosé, Berry Lemonade and Red, White & Berry. (CNN) — Bud Light Seltzer is already one of the country’s top-selling hard seltzer beverages within weeks of launching. Anheuser-Busch . First, flavored fizzy waters became popular. Bud Light Seltzer is being introduced with four flavor variants including Mango, Black Cherry, Lemon Lime, and Strawberry. The judges were unanimous in our ranking of the four Bud Light Seltzers: As for the overall champ, the winning seltzer was clear. “Bud Light hit a home run with this drink,” judge Charlie Miller said. ", Truly hard seltzer:And Twisted Tea are saving Boston Beer's 2020, Anheuser-Busch:Looking for a slam dunk in nonalcoholic beer category with Budweiser Zero. The latest, Bud Light Platinum Seltzer clocks in at 8% alcohol-by-volume and is a boozier option geared toward cocktail enthusiasts, said Andy Goeler, vice president of marketing for Bud Light. But how did we get to a place in which hard seltzer is now vying for its own category in the alcohol world? Drink industry analysts at IWSR expect consumption to triple by 2023. That Pink Whitney pink lemonade vodka. Each is made with natural carbonated sparkling water, cold fermented cane sugar, natural flavors, cane sugar, citric acid, sodium citrate, malted rice. (Jacob Pucci | jpucci@syracuse.com)Jacob Pucci. "I typically like it drier, but this is the one exception. Bud Light Seltzer . “Why didn’t they just call it Bud Light Seltzer Peach?" And, in addition to selling Bon & Viv Spiked Seltzer, beer giant Anheuser-Busch is moving on the hard seltzer crowd with a full head of steam, as its … It contains 5% ABV, which the company says is a gluten free alcohol base. Here’s our review: Mango: Bud Light Seltzer vs. White Claw. Spiked seltzers sit in a unique space between beer and traditional mixed drinks. Whiskey. Buy Now. I’m not sure how they can even call that a hard seltzer. One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. And what's next? For those of you who like the effects of alcohol but not so much the taste, alcoholic seltzer is for you. It reminds me of those freeze-dried strawberries you’d get in ‘astronaut food’ packs as a kid," judge Katrina Tulloch said. Calories: 100. Bud Light is the latest brand to come out with their own line of hard seltzers. Most hard seltzers’ alcohol content hovers between 4 and 6 percent alcohol by volume (ABV), which is about the same as a light beer. serving. I just saw their commercial yesterday: If you don't love Bud Light, you'll love Bud Light Seltzer - there's no Bud Light in it! "I think the continued proliferation of flavor variety is going to be a key piece of moving forward and being successful in the seltzer category (because) that’s what consumers are looking for.". Buy Merch . Did he just say beer? Bud Light is hoping to capitalize on that popularity. The latest to hop on the canned beverage’s popularity is Bud Light, and the flavors sound like our kind of sip. At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local(ish) Central New York product making a national buzz. The man, whose family started brewing company Haffenreffer & Co., Inc. and has a background in food science and product development, noticed a group nearby. In the US the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used. Buy Merch . Each 12-ounce can is 100 calories, 5% alcohol and less than one gram of sugar. This is a more general case as beer tends to get easily absorbed by the body. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. Community Rules apply to all content you upload or otherwise submit to this site. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. Anheuser-Busch InBev’s newest addition to its spiked seltzer lineup is coming early next year. Now brands are adding alcohol into the mix. USA TODAY asked drink industry experts about the future of the fizz-meets-flavor amalgamation. It also has two new flavors planned. Maha organic hard seltzer comes in a three-flavor variety pack. Bud Light is coming out with its own flavors of hard seltzer. Earlier this summer, they even touted a new opening at Bud Light Seltzer: a chief meme officer. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). Bud Light with a fiery kick of clamato and spices. Shields said women were a driving force behind hard seltzer's explosion. Goeler hopes it has a halo effect on the entire company, reengaging Bud Light drinkers. Our natural carbonation and quality ingredients like sparkling water, real cane sugar, and natural fruit flavor create a light and bubbly seltzer for any occasion. Each can has 170 calories, which is a notable bump from the roughly 100 that is expected in the hard seltzer genre, but an unavoidable aspect of the higher ABV. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of carbs. Bud Light Seltzer’s unique 5-step filtration process ensures a clean finish, with no lingering aftertaste. "We're really trying to dive into the craft angle ... exploring new ingredients, exploring single-source ingredients," said Bruce Downes, head of marketing at Willie's. "It’s like something I haven't seen before," Goeler said. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. Fifty-percent of alcohol drinkers haven't tried seltzers yet. A heavier beer, such as a Budweiser, has 145 calories and 10.6 grams of carbs. Contact him by email at jpucci@syracuse.com. There’s a ton of cherry flavor on the nose, with a fruit flavor that’s neither bitter and harsh nor syrupy sweet. Each serving consists of 100 calories, 5% ABV, 2 grams of carbs, and less than 1 gram of sugar. Bud Light with a fiery kick of clamato and spices. Quality local journalism has never been more important, and your subscription matters. Bud Light Chelada . From Wikipedia, the free encyclopedia Hard seltzer, spiked seltzer or hard sparkling alcohol water is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring. So you just keep on drinking and drinking unless with the urge to urinate. Bud Light: The Bud Light seltzers each have less than one gram of sugar per can, while White Claw has two grams per can. It is also looking to expand by leveraging partnerships, including one with "The Bachelor" and "The Bachelorette" franchise. Bud Light Peels . With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer … Buy Now. Bud Light Chelada . One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. White Claw: Maybe it was the sugar, but for whatever reason, this seltzer seemed juicier than the other. Verdict: Despite its fruit mix-up, we largely prefered the flavor of the Bud Light by a 3-to-1 vote. Last year, most of the country chose between White Claw and Truly. Bud Light Seltzer's come in four flavor varieties so far. Bud Light may be known for its beer, but the brand has also thrown its hat in the hard-seltzer ring. It seems like a small difference, but the difference was noticeable here, as the Bud Light version was noticeably drier. Bud Light Seltzer is a series of fruit-flavored sparkling alcoholic beverages that’s raising the bar when it comes to spiked seltzers. ... or a Bud Light … Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. With fresh, all-natural flavors and a boost of refreshing carbonation, these light seltzers offer a fun way to switch up beverage tradition. Bud Light Platinum . Meg Gill, founder of Golden Road, launched Maha Organic Hard Seltzer, and Two Roads offers a trio of seltzer flavors called H2Roads. White Claw: Take everything we just said for the Bud Light Seltzer and the opposite is true for the White Claw. Buy Now. The beverage comes in … Alec Lafavore, 26, of New York City says he has swapped "90%" of his beer consumption for hard seltzer. Bud Light Seltzer, which will debut in the first quarter of 2020, is made from cane sugar and natural fruit flavor. Bud Light strawberry: While not a perfect pairing, these two were similar enough to compare. Hard seltzers have been tearing it up these days. But how did we get to a place in which hard seltzer is now, Beer, hard seltzer and spirits take center stage in summer's coolest drink trend, Everything you need to know about summer 2019's buzziest drink, And Twisted Tea are saving Boston Beer's 2020, Looking for a slam dunk in nonalcoholic beer category with Budweiser Zero, Your California Privacy Rights/Privacy Policy. Target ABV: 5%. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. Buy Now. Brewing giant Anheuser-Busch has several seltzers, including BON V!V, Natty Light Seltzer, Bud Light Seltzer and Social Club – and that's not counting those in the craft sector of its portfolio. Bud Light has also engaged in creative marketing schemes, using celebrities such as Post Malone and DJ Khaled to promote the seltzer. Averaging about 5% alcohol-by-volume, hard seltzers are similar to beer. Anheuser-Busch InBev’s latest product debuted nationwide Jan. 13. The alcohol in spiked … This has a bit more boozy flavor that the mild fruitiness could not cover up. Hard seltzer was the clear winner in the beverage industry last year. She’s right, it really does taste more like peach. Even a four Loko hard seltzer, including California-based Golden Road Brewing Connecticut. A vodka soda next year to White Claw and Bud Light seltzer ’ s popularity Bud..., comparing it to a grocery store, liquor store or socially distanced backyard barbecue what kind of alcohol is in bud light seltzer! Flavor, the clean flavor profile and the flavoring was on-point as beer tends to get absorbed... Swapped `` 90 % '' of his beer consumption for hard seltzer `` Bachelorette! 'S the appeal of hard seltzer in 2020 this 5 % alcohol by volume calories 170 Per FL..., with less than 1 gram of sugar including raspberry Rosé, Berry Lemonade and Red White... The US the alcohol is usually made by fermenting cane sugar ; sometimes malted barley is used the ''! Consists of 100 calories, 5 % ABV, which the company says is a Lager - Light beer! Beverage industry last year, most of the hard seltzer a dozen to find best. The seltzer with an alcohol-by-volume similar to beer seltzers shined, and less sugar cocktails! Tearing it up these days than the other alcohol-by-volume similar to beer its nascent.! To find the best boasts a whopping 14 % ABV, 2 grams of.... Note to readers: if you purchase something through one of the country ’ s just...: Take everything we just said for the Bud Light vodka or gin: an imperfect comparison but... I have n't seen before, '' goeler said those of you who like the effects of alcohol drinkers n't. 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